Life is Beautiful in collaboration with LUMATIV will release two limited edition styles that will be sold exclusively at the merchandise booths throughout the festival. Each style retails for $100. The custom styles include one stacked Life is Beautiful design which illuminates in 12 different colors and four dynamic effects. The other design features the iconic Life is Beautiful circle logo. Quantities will be very limited.

LUMATIV Debuts The NBA’s Dallas Mavericks E5 Snapbacks

Dallas, Texas (July 25, 2015) – LUMATIV, an innovative wearable technology company based in Los Angeles that specializes in designing and producing illuminated apparel,  announced the debut of the Dallas Mavericks E5 snapbacks during the inaugural Mavs SPIKED! Volleyball Tournament and Party, which took place Saturday, July 25th.

FORBES, Wearable Technology Company LUMATIV Partners With Top-Tier Sports And Entertainment Brands

It might have taken Scott Campbell years to perfect the idea around his wearable technology company LUMATIV, but he and his partners are now seeing positive dividends. What started off as a fun idea for Campbell in 2010 has now morphed into a viable product line that is being adapted and distributed by professional sports teams, music festivals and top-tier sports and entertainment brands. Currently, LUMATIV’s line includes its “E5” snapback cap. The Patent-pending LED-based system features include choice of 19 colors, 5 dynamic motion effects, as well as a seamlessly hidden battery to power the hat which is rechargeable via a microUSB cable.

LUMATIV Makes NBA Debut In Brooklyn

In the first round of the Eastern Conference NBA Playoffs, the Nets were trailing the Atlanta Hawks two games to none in the best-of-seven series, but with Brooklyn as the stage for game three, the Nets answered back by lighting up the Hawks for most of the game and ultimately securing a 91-83 victory.But more than just the in-game action was electrifying, as fans were also treated to the debut of the Brooklyn Nets E5 snapback by LUMATIV.  During the opening ceremonies, the Nets Dancers, Team Hype, and Nets Drumline all wore the illuminated Brooklyn Nets E5 snapback while they entertained the eager Brooklyn fans.

LUMATIV Releases Official Red Bull Crashed Ice 2015 E5 snapback

Los Angeles, California (January 20, 2015) - LUMATIV, an innovative wearable technology company based in Los Angeles that specializes in designing and producing illuminated apparel is pleased to announce the release of its limited edition Red Bull Crashed Ice 2015 E5 snapback.For the past three winters, Saint Paul, Minnesota has been home to Red Bull’s Crashed Ice, an ice cross downhill competition. The event, which has seen crowds of more than 100,000 people converging at the Cathedral of Saint Paul to witness the high-speed action, features skaters competing in four-man heats in a race to the bottom of a 400-metre-long track full of obstacles.


The release of the LUMATIV "City Lights" collection.  To start things off LUMATIV has released two new styles - the "LA" (Los Angeles) style and the "NY" (New York) style.  Pre orders for these limited edition snapbacks will be available at December 19th 2014.  The first round of product ships January 15th 2015 with only 30 pieces of each style available. 


Who's the brightest ANIMAL in the tribe? This custom one of a kind illuminated snapback was produced for our fellow animals over at SpiritHoods.   They will be exclusively sold at SpiritHoods online store.  These ANIMAL snapbacks are a limited run and supplies are limited so don't miss your chance to bring out that inner spirit and show off your wild side!