Las Vegas, Nevada (June 13, 2016) – LUMATIV, an innovative wearable technology company based in Los Angeles California that specializes in designing and producing premium illuminated headwear, is set to debut their highly anticipated E6 model snapback at the 20th anniversary of one of the world’s largest music festivals, Electric Daisy Carnival (EDC).
The launch of LUMATIV’s newest E6 snapback adds revolutionary rechargeable technology to a product that continues to push forward the evolution of the classic hat. Top new features include the NEO Magnetic Charging Cable that replaces a conventional micro-USB cable, a total of 12 bolder colors with 4 dynamic motion effects, and a significant increase in luminosity. The integrated control switch that toggles between colors and effects when squeezed has been relocated to the upper right corner and embedded inside the front panel. The result has removed all the electronics from the product’s sweatband -- featured in the previous E5 model -- making the E6 the most durable, lightweight, and seamless product to date.
“We’ve challenged ourselves over the past 16 months to take the E6 to the next level incorporating the latest technology along with a complete dedication to a seamless integration which our customers have come to expect from us,” said Scott Campbell, Founder and CEO at LUMATIV. “We’re excited and honored to be able to launch the E6 Snapback with EDC for a second time. We hope these one of a kind snapbacks make the 20th anniversary that much more electric and memorable.”
EDC Las Vegas, the flagship event that takes over the Las Vegas Motor Speedway, runs from June 17-19, 2016 and boasts one of the best musical lineups in the history of the festival including performances by Kaskade, DJ Snake, The Chainsmokers and many more. “A milestone anniversary like this deserves a very special lineup, and we’ve got an incredible mix of top talent, on-the-rise names, old-school legends, and artists who have never played the festival before,” said Pasquale Rotella who founded EDC two decades ago.
Insomniac Events in collaboration with LUMATIV will release seven custom E6 EDC styles that will be sold exclusively at the event. Retail locations include five general admission merchandise booths, four VIP merchandise booths, three exterior merchandise booths, and two merchandise booths located at the Festival & Village shuttle pickup areas. Each style retails for $80.00. The custom styles include three different designs and colorways incorporating the event’s principle logo, two unique designs that utilize Insomniac’s primary logo, a single style that celebrates EDC’s popular Kinetic Field owl motif, and finally a colorful style displaying the acronym PLUR (Peace, Love, Unity, Respect).
Founded in 2010, LUMATIV is an innovative wearable technology company based out of Los Angeles, California specializing in designing and producing illuminated systems for apparel and accessories. LUMATIV has developed a patented, state-of-the-art, lightweight, rechargeable electrical system that can be easily embedded in almost any wearable item of clothing. All products and systems are artistically engineered and designed for seamless integration to ensure superior fit and comfort, providing an optimal experience for customers and partners alike.
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