Brooklyn, New York (April 25, 2015) – LUMATIV, an innovative wearable technology company based in Los Angeles that specializes in designing and producing illuminated apparel, is pleased to announce the release of the Brooklyn Nets E5 snapback for sale exclusively at the Barclays Center, home of the NBA’s Brooklyn Nets.
In the first round of the Eastern Conference NBA Playoffs, the Nets were trailing the Atlanta Hawks two games to none in the best-of-seven series, but with Brooklyn as the stage for game three, the Nets answered back by lighting up the Hawks for most of the game and ultimately securing a 91-83 victory.
But more than just the in-game action was electrifying, as fans were also treated to the debut of the Brooklyn Nets E5 snapback by LUMATIV. During the opening ceremonies, the Nets Dancers, Team Hype, and Nets Drumline all wore the illuminated Brooklyn Nets E5 snapback while they entertained the eager Brooklyn fans.
At the Nets Shop inside the Barclays Center, live models wearing the Brooklyn Nets E5 snapback greeted fans as they had the chance to purchase the arena-exclusive item. Many of the customers were drawn to the illuminated caps with their friends, taking photos and purchasing their own.
“We were truly honored and flattered to work alongside the staff at the Nets to bring the Brooklyn Nets E5 snapback to market,” said LUMATIV founder Scott Campbell. “Being an early adopter in a space isn’t always easy, and we admire the Brooklyn Nets for believing in our product and technology.”
“Seeing the fans reaction to the Brooklyn Nets E5 snapback provided further proof that LUMATIV products really resonate with sports fans,” said LUMATIV partner Adam Alson. "We believe we’re just beginning to scratch the surface of sports and entertainment, and we look forward to continuing to explore more opportunities in these markets."
The cap, produced in collaboration with the Brooklyn Nets, will be available exclusively for purchase at the Barclays Center during the Nets’ 2015 NBA Playoff run.
Founded in 2010, LUMATIV is an innovative wearable technology company based out of Los Angeles, California specializing in designing and producing illuminated systems for apparel and accessories. Taking over three years to perfect, LUMATIV developed a state-of-the-art, lightweight, patent-pending rechargeable electrical system that can be easily embedded in almost any wearable item of clothing. All products and systems are artistically engineered and designed for seamless integration to ensure superior fit and comfort, providing an optimal experience for its customers and partners.