FORBES, Wearable Technology Company LUMATIV Partners With Top-Tier Sports And Entertainment Brands
It might have taken Scott Campbell years to perfect the idea around his wearable technology company LUMATIV, but he and his partners are now seeing positive dividends.
What started off as a fun idea for Campbell in 2010 has now morphed into a viable product line that is being adapted and distributed by professional sports teams, music festivals and top-tier sports and entertainment brands. Currently, LUMATIV’s line includes its “E5” snapback cap. The Patent-pending LED-based system features include choice of 19 colors, 5 dynamic motion effects, as well as a seamlessly hidden battery to power the hat which is rechargeable via a microUSB cable.
“The technology is so light weight and flexible we look at this as a new element of design that we can implement into almost any kind of apparel or accessory” said Campbell, “I don’t view us as just a technology company. We have the opportunity to shift how illuminated systems have been integrated into wearables and we believe this will have a large impact in the fashion sector across many verticals.”
Earlier in 2015, Campbell brought on partners, Ryan Totka and Adam Alson. Totka — who is the founder of Celebrity Talent Promotions — has been leveraging his network in the sports, music and entertainment spaces to broaden LUMATIV’s reach and connect the brand to potential partners and customers. Additionally, Alson is the founder of Double Vision Brands and has been re-fining the LUMATIV brand while also assisting in capital raising efforts to continue fueling the brands rapid growth.
“We believe we've created an efficient premium wearable technology product that everyone can appreciate and understand.” said Alson. “It’s truly a technology that offers the “WOW” factor every brand strives to achieve. We’re eager to continue to bring LUMATIV to best-in-class, forward thinking brands that quite literally look to stand out in a crowd.”
After testing the product at Super Bowl XLIX and NBA All-Star weekend, the LUMATIV team witnessed the sincere interest from not only fans but also superstar athletes like Seattle Seahawks quarterback Russell Wilson and running back Marshawn Lynch, who both donned the product on separate occasions.
The brand’s earliest formal partnerships this year consisted of Redbull’s Crashed Ice Series along with the NBA’s Brooklyn Nets, who saw its product quickly sell out during their 1st round playoff run. Last summer LUMATIV also produced custom product for the now global EDC Music Festival, owned by Live Nation; and will be partnering with additional music festivals and live events this year.
As the 2015-16 sports season nears in the next four months, LUMATIV anticipates working with more NBA and NHL teams in addition to creating entertainer and athlete-specific apparel for celebrities who have their own trademarked logo or brand name. LUMATIV is also currently working on children’s styles and sizes, which could debut as early as 2016.