Las Vegas, Nevada (September 23, 2016) – LUMATIV, an innovative wearable technology company based in Los Angeles California that specializes in designing and producing premium illuminated headwear will have a presence again in Las Vegas this summer. This time at the up and coming music and arts festival Life is Beautiful taking place September 23-25.


Life is Beautiful in collaboration with LUMATIV will release two limited edition styles that will be sold exclusively at the merchandise booths throughout the festival. Each style retails for $100. The custom styles include one stacked Life is Beautiful design which illuminates in 12 different colors and four dynamic effects. The other design features the iconic Life is Beautiful circle logo. Quantities will be very limited.

Life Is Beautiful 2016

In its fourth year, Life is Beautiful will transform 18 city blocks of Downtown Las Vegas into an open-air gallery with murals, art installations, and concert stages that festival organizers claim “will host the most inspirational festival experience on Earth!” Over 140,000 people are expected over three days of the event. This year’s musical lineup includes Mumford & Sons, G-Eazy, J. Cole, and Major Lazer, just to name a few.



Founded in 2010, LUMATIV is an innovative wearable technology company based out of Los Angeles, California specializing in designing and producing illuminated systems for apparel and accessories. LUMATIV has developed a patented, state-of-the-art, lightweight, rechargeable electrical system that can be easily embedded in almost any wearable item of clothing. All products and systems are artistically engineered and designed for seamless integration to ensure superior fit and comfort, providing an optimal experience for customers and partners alike.


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