Dallas, Texas (July 25, 2015) – LUMATIV, an innovative wearable technology company based in Los Angeles that specializes in designing and producing illuminated apparel, announced the debut of the Dallas Mavericks E5 snapbacks during the inaugural Mavs SPIKED! Volleyball Tournament and Party, which took place Saturday, July 25th.
It might have taken Scott Campbell years to perfect the idea around his wearable technology company LUMATIV, but he and his partners are now seeing positive dividends.
What started off as a fun idea for Campbell in 2010 has now morphed into a viable product line that is being adapted and distributed by professional sports teams, music festivals and top-tier sports and entertainment brands. Currently, LUMATIV’s line includes its “E5” snapback cap. The Patent-pending LED-based system features include choice of 19 colors, 5 dynamic motion effects, as well as a seamlessly hidden battery to power the hat which is rechargeable via a microUSB cable.
But more than just the in-game action was electrifying, as fans were also treated to the debut of the Brooklyn Nets E5 snapback by LUMATIV. During the opening ceremonies, the Nets Dancers, Team Hype, and Nets Drumline all wore the illuminated Brooklyn Nets E5 snapback while they entertained the eager Brooklyn fans.
For the past three winters, Saint Paul, Minnesota has been home to Red Bull’s Crashed Ice, an ice cross downhill competition. The event, which has seen crowds of more than 100,000 people converging at the Cathedral of Saint Paul to witness the high-speed action, features skaters competing in four-man heats in a race to the bottom of a 400-metre-long track full of obstacles.